Meta has introduced Muse AI, a personal AI agent designed to take on everyday tasks and help users work toward long-term goals, marking the company’s biggest push yet into agentic AI.
What Muse Does
Muse goes beyond typical chatbot functions. Rather than only answering questions or drafting text, it can complete tasks directly, such as sending emails or booking travel. For bigger objectives, users can share a goal, like building a year-long fitness plan or setting up a small business, and Muse will build a personalised action plan, coordinate time and resources, then continue the work independently. The agent can open a browser, fill out forms, and even negotiate on a user’s behalf.
Meta describes the tool as understanding a person’s goals and working around the clock to get things done, positioning it as the company’s answer to what it calls “personal superintelligence,” a long-term vision of AI that helps people pursue their goals and manage daily life.
How It Works
Muse runs on a dedicated, secure virtual machine hosted in Meta’s cloud, which houses both the agent and the user’s connected data. The virtual machine includes its own visible browser window, allowing users to watch the agent work rather than operate entirely out of sight. For tasks that take longer to complete, Muse continues working after the app is closed and returns when something changes or when it needs approval, such as before sending an email or making a purchase.
The agent is powered by Muse Spark, described as Meta’s most capable model built specifically for real-world agentic work. Users can interact with Muse through a standalone app or through WhatsApp.
Pricing and Availability
Muse is currently limited to users aged 18 and older and is initially available only in the United States. Meta is offering a free tier alongside two paid subscription tiers priced at $20 and $100 per month. Company leadership has said the free tier should cover most users’ needs, while the paid tiers are aimed at power users and help offset compute costs. Meta says there is no advertising within Muse, though it is exploring commerce-related revenue opportunities.
The agent works on iOS, Android, and the web, with support for Meta’s AI glasses expected soon.
Why It Matters
Muse places Meta squarely in a race already involving major AI developers competing to build agents capable of acting on a user’s behalf rather than simply responding to prompts. Industry watchers see this shift from advisory AI tools, which draft suggestions for humans to execute, toward fully autonomous execution as the next major phase of consumer AI competition.
For now, Muse’s US-only rollout means it isn’t yet available to users in Africa or the Middle East, but the launch signals where major platforms are heading: toward AI systems that don’t just assist with tasks, but carry them out independently.
