The official launch happened at the Abidjan Auto Show 2025 in Côte d’Ivoire’s economic capital. Yango Motors will offer Chinese vehicles specifically adapted for local roads and driving conditions. The company promises competitive pricing combined with flexible financing options through partnerships with local banks and leasing firms.
The Dubai-based tech company Yango has just expanded into Côte d’Ivoire, becoming the official distributor for Chinese car brands Bestune and Kaiyi.
“Yango Motors is all about making mobility easier, more accessible, and more sustainable for everyone in Côte d’Ivoire,” said Kadotien Alassane Soro, Country Head at Yango Côte d’Ivoire.
Chinese Car Brands Enter African Market Through Strategic Partnership
Bestune, owned by China’s FAW Group, specializes in high-quality vehicles with strong performance records in Middle Eastern markets. Kaiyi Auto, headquartered in Sichuan Province, focuses on low-cost models designed for emerging markets.
Both brands have expanded internationally since 2022, targeting over 30 markets across Africa, South America, and Southeast Asia. Their entry into Côte d’Ivoire through Yango is a strategic push into West Africa’s growing automotive sector.
After-Sales Support Addresses Key African Market Challenge
Yango Motors tackles one of Africa’s biggest automotive concerns which are reliable after-sales service and spare parts availability. The company promises comprehensive support systems to ensure long-term vehicle reliability and value for customers.
The dealership targets both individual consumers seeking affordable daily transportation and entrepreneurs needing commercial vehicles for transport businesses. Yango also plans to introduce electric models designed specifically for urban mobility in future phases.
From Ride-Hailing App to Automotive Distribution Empire
Founded in 2018, Yango Group started as a ride-hailing platform and expanded into a global tech ecosystem spanning 30+ countries. The company operates in 13 African markets, including Ghana, Côte d’Ivoire, and South Africa.
This automotive venture follows Yango’s July 2024 investment in Kenyan mobility startup BuuPass through its venture capital arm, Yango Ventures. The company recently established its first African headquarters in Abidjan, signaling long-term commitment to continental expansion.
Electric Vehicle Plans Signal Future Mobility Direction
Yango Motors plans to accelerate the introduction of safer, more efficient, and environmentally friendly transport solutions. The company specifically mentioned upcoming electric models designed for urban mobility, aligning with global trends toward sustainable transportation.
This positions Yango to compete directly with established players in Africa’s automotive market while leveraging its existing tech infrastructure and local market knowledge across multiple African countries.
The Côte d’Ivoire launch is one of Yango’s strategy to create integrated mobility ecosystems that span digital services, physical automotive distribution, and future electric vehicle adoption across Africa’s growing markets.
