X, formerly Twitter, has introduced a new feature called “React with Video,” allowing users to respond to posts with recorded video clips directly from their timelines. The launch marks another step in the platform’s ongoing push to become a more video-driven social network.
X’s Head of Product, Nikita Bier, announced the feature on June 2, describing it as an expansion of how people express opinions on the platform. “Commentary is one of the most important pillars of X. And sometimes the best way to share your thoughts is with video,” he wrote in a post announcing the rollout.
How It Works
Users can access the feature through the repost button. From there, they can record a video reaction to any post using three available formats: green screen, split-screen, and picture-in-picture. The post being reacted to appears alongside or behind the video, giving the reaction immediate context for viewers.
The feature is currently live on iOS. X has confirmed that an Android and web version is coming, though no specific timeline has been given.
Who Stands to Gain
The feature is most obviously built for content creators. Commentators, journalists, sports analysts, and opinion-driven accounts are among those most likely to find it useful, since their audiences already expect them to respond to trending moments with their take. Video reactions offer a more expressive option than a text reply or quote post, adding tone, facial expression, and personality to what would otherwise be a flat comment.
X said it believes the feature will help creators build deeper connections with their audiences and allow viewers to respond in kind through richer, more personal video feedback.
Why X Is Betting on Video
This launch is consistent with a broader strategic direction X has been building toward. Video views on the platform have grown 40% year-on-year, and the company has been actively developing features to keep that momentum going. The React with Video tool is designed to make video creation feel as native and low-friction as typing a reply.
X currently has around 550 million users globally, a figure that has grown since late 2025. Keeping creators active and producing content is central to sustaining that growth, and the platform has made several moves in that direction recently. Creator Subscriptions were revamped with exclusive threads and shareable cards. Paid Partnership labels were introduced to make sponsored content easier to manage. The platform has also moved to reduce payments to accounts that post clickbait, signalling that it wants higher-quality content from its creator community.
The TikTok Comparison
React with Video draws obvious comparisons to TikTok’s green screen reaction format, which has become one of the most widely used tools for commentary-style content on that platform. Creators there routinely build audiences simply by reacting to news clips, viral posts, and trending content.
X is attempting to bring that same format into its own ecosystem, where the culture has historically centred on text. Whether its users will embrace video commentary at the same scale remains to be seen, but the infrastructure is now in place.
For African creators and commentators on X, this opens a new lane for engagement, particularly around news, football, politics, and entertainment, areas where Nigerian and broader African X users are already among the most vocal globally. The green screen and split-screen formats in particular could suit the kind of rapid-response commentary that drives conversation on the platform across the continent.
The feature is available now for iOS users, with a wider rollout expected soon.
