A few weeks ago, a Nigerian entrepreneur called for a meeting to review his company’s sales and marketing activities. Recently, sales have consistently been dropping.
The sales team blamed the economy.
The finance manager blamed inflation and government policies.
The head of sales blamed competition and consumers’ apathy.
Everyone held on to the blame game theory.
Yet, no one could proffer an answer or a solution to the issues that they raised.
Later that day, on her way home, the entrepreneur stopped by a supermarket.
And standing in front of a shelf was a woman holding two similar products.
She picked one.
Dropped it.
Picked another.
Compared prices.
Checked the packaging and the labelling
Looked around.
Then made her decision.
In less than 20 seconds, one brand won.
The other lost.
And that was the moment the entrepreneur realised something important.
Customers don’t just buy products…they buy products that meet their expectations
Across the World, consumers’ Tastes and Preferences are Constantly Changing.
The factors that influenced the buying decisions for year 2024 customers are not the same for year 2026 customers.
It has since changed and will continue to change
Today’s customers are more informed.
More selective.
More meticulous about value and value proposition for each product
More careful in making buying decisions, with convenience, flexibility, budget, etc. playing a major role.
So today, whether you’re selling software, food, fintech services, consumer goods, professional services, your customers are asking these critical questions:
“Why should I choose your product? Why should I buy your product?”
Why should I buy it now, and not tomorrow or next week?
Right now… if your product cannot answer these important questions quickly and convincingly, another product or service will.
This is Where Contact Marketing Services Limited Comes In
At Contact Marketing Services Limited, we help businesses answer these strategic marketing questions by turning strategy into action and delivering measurable growth.
Through sales outsourcing, trade and consumer marketing campaigns, market audit and research services, digital marketing platforms, experiential activations, product launches, channel management and strategic consultancy services, we help companies build brands that become impossible to ignore.
About Contact Marketing Services Limited
Contact Marketing Services Limited is a leading sales and marketing solutions company, helping businesses drive visibility, market penetration, customer engagement, sales and sustainable growth.
🌐 Website: contactmarketing.ng
IG: cmsl_nigeria
TikTok: @contactmarketing.ng
Twitter: @contactmkt_ng
LinkedIn: linkedin.com/in/contact-marketing
YouTube: @cmsl_nigeria
