Google has expanded its AI-powered virtual try-on feature so shoppers can now preview clothes using just a selfie. Users no longer need to upload a full-body photo. Instead, they take a simple headshot, enter their clothing size, and Google generates a full-body digital version of them to model outfits across Google Search, Shopping, and Images.
The update relies on Google’s latest image-generation models. After a selfie is uploaded, the system creates realistic full-body visuals in different poses, showing how selected outfits may fit and drape. Users can save a preferred image and reuse it as a default try-on avatar while browsing multiple clothing items.
Announcing the update, Google explained the motivation clearly. “Now if you don’t have a full body photo of yourself, you can use a selfie,” the company said. “Our latest image models generate a full body digital version of you so you can try on outfits more easily.”
Why This Update Changes Online Fashion Shopping
Fit uncertainty remains one of the biggest barriers to buying clothes online. Many shoppers hesitate because they cannot picture how an outfit will look on their own body. While virtual try-on tools already exist, asking users for full-body photos has slowed adoption due to privacy concerns and inconvenience.
By reducing the process to a selfie, Google lowers that barrier significantly. The simpler workflow could improve buyer confidence, reduce returns, and make online shopping feel less risky. For retailers, better visualisation often leads to higher conversion rates and fewer disappointed customers.
The move also fits Google’s wider strategy. Rather than pushing shoppers toward separate apps or brand-specific tools, Google is embedding AI directly into search and discovery. That matters because most shopping journeys begin there.
Where The Feature Is Available
The selfie-based try-on feature is currently available in a limited set of markets. These include the United States, the United Kingdom, Canada, Australia, India, and Japan. Users must be signed into a Google account and browsing supported clothing listings to access the “Try it on” option.
At the moment, the feature is not available in Africa. Google has not shared a timeline for expanding the tool to African markets.
Who Benefits From The Change
Shoppers in supported countries get a faster and less intrusive way to preview clothing before buying. Fashion brands and retailers gain access to advanced fitting visuals without building their own virtual try-on systems. Smaller merchants, in particular, may benefit from having high-end AI tools surfaced directly within Google search results.
What Comes Next
Google is expected to roll out the feature to more regions over time while refining realism and fit accuracy. As AI-driven shopping tools improve, virtual try-on is likely to become a standard part of how people browse and buy clothes online, rather than a novelty feature.
