LinkedIn performance tips for 2026 are here, and they could change how you show up on the platform. LinkedIn’s VP of Product Management, Gyanda Sachdeva, recently shared new insights that reveal what works now and what doesn’t. If you want more profile views, better engagement, and real connections with your audience, these tips matter.
Content sharing on LinkedIn jumped 15% in the past year. Comments in the feed grew by 24%. These numbers show that people are more active than before. But with more users posting content, you need a smart approach to stand out.
Create Posts That Spark Conversation, Share Your Real Experience for Better LinkedIn Performance
People want to hear from real humans, not AI-generated content. Sachdeva says the content that drives the strongest engagement falls into three clear themes.
First, share industry news with your own perspective. This includes product announcements or trends shaping your field. Second, post informative content about work, business, or the economy. Third, tell career stories and give advice from your own lived experience.
Your professional insights matter because nobody else has them. If you can capture your learnings into concise summaries, they should do well on LinkedIn. Authenticity now ranks as a top factor for success on the platform.
LinkedIn has added AI tools to every element of its app, including post creation. Yet even Sachdeva notes that relying too much on AI is not the way to go.
“Professionals want to hear from real professionals about real experiences,” Sachdeva explains. “AI is best used to augment your expression. Think of AI as a tool, not a crutch: members, not AI, power the best engagement on LinkedIn.”
Post 2-5 Times Per Week for Optimal LinkedIn Performance
How often should you post? LinkedIn performance tips for 2026 suggest publishing between 2-5 LinkedIn posts per week for optimal impact. Members who post twice per week see up to 5x more profile views on average.
“Consistency helps you build community. You want your audience to associate your name with unique and valuable perspectives. They should know they can count on you for fresh takes and keep coming back for more.”
“For best results, focus on quality and consider spacing out posts. Give each post breathing room when covering very similar topics. Posting more than once a day won’t hurt your total reach, but people want to see content from a range of voices”
If you share several posts close together, members will likely see the one that is most relevant to them. As you play with the frequency, your per-post engagement may fluctuate. Always look at the total engagement as the barometer”, Gyanda Sachdeva emphasised.
The LinkedIn Algorithm Changes Constantly
LinkedIn has confirmed that its algorithm is always evolving. The platform regularly conducts tests and experiments to determine how users can be shown the most relevant and timely content for their professional needs.
However, not every update becomes immediately apparent. Some experiments are discontinued when they fail to deliver the intended results. Beyond algorithmic changes, shifts in user behaviour also play a significant role. The way people consume content, what they click on, save, engage with, or ignore changes over time, as do their preferences for specific content formats.
You Won’t See Every Post from Your Connections
Not all content from followed or connected accounts appears in users’ LinkedIn feeds, and this is by design. While a person’s network remains an important factor in determining what content is shown, it does not guarantee that every post from every connection will be displayed.
LinkedIn prioritises relevance when curating the feed. Content that does not align with a user’s demonstrated interests or past engagement patterns may be deprioritised or delayed, even if it comes from someone they follow.
For users who want immediate visibility into everything a specific account publishes, LinkedIn provides a notification-based option. By activating the subscription bell on a profile and selecting the “All” setting, users can receive alerts each time that individual shares new content, ensuring nothing is missed regardless of feed ranking decisions.
Why Your LinkedIn Performance and Distribution Fluctuates
Concerns about declining reach are common among LinkedIn users, but shifts in distribution are often tied to content variables rather than a single platform change. Reach tends to rise and fall depending on what is being shared, when it is posted, the format used, and how audiences are interacting with content at any given moment.
At the same time, overall activity on LinkedIn is increasing. More professionals are posting, commenting, and participating in discussions, which naturally creates a more crowded feed. While this increases competition for attention, it also expands opportunities for both creators and consumers to engage with a wider range of ideas.
Post distribution is influenced by multiple signals. These include how useful or distinctive the content is, how timely the topic is, how relevant it is, posting consistency, media usage, the presence of meaningful context in captions, and whether the language feels authentic rather than overly promotional or generic.
Collectively, these factors determine how widely a post is shown and who sees it. Notably, personal demographics such as gender or age are not used as ranking criteria in LinkedIn’s content distribution process.
For those aiming to improve visibility and engagement, the emphasis should be on publishing content that resonates with a specific audience and encourages interaction. Clear positioning, a compelling opening line, and a straightforward narrative that invites readers into the discussion can significantly improve how content performs on the platform.
Skip Hashtags for LinkedIn Performance in 2026
Contrary to common belief, hashtags do not influence how widely posts are distributed on LinkedIn. Sachdeva confirms that you don’t need to include them for better reach.
That said, some users may still choose to use hashtags for secondary purposes, such as personal content tracking or making posts easier to find through LinkedIn’s search functionality, since hashtags remain clickable. However, their presence does not contribute to improved performance or distribution.
This marks a notable departure from practices on many other social platforms where hashtags continue to play a meaningful role. On LinkedIn, content visibility is determined by a different set of signals, with the algorithm relying on factors beyond hashtag usage to decide what content is shown and to whom.
Commenting Works for LinkedIn Performance Too
Active posting is not the only way to build visibility on LinkedIn. Consistent engagement through comments can also be an effective strategy. Contributing thoughtful insights, posing relevant questions, or inviting others who can add value to the discussion allows users to participate meaningfully without publishing original posts.
In 2026, LinkedIn is placing increased emphasis on the comments section, recognising it as a key area where genuine interaction and professional value emerge within the feed.
LinkedIn Performance Gets Hurt by Fake Engagement
Many users have reported seeing examples of automated engagement and engagement pod activity in the app. The platform draws a clear line when it comes to automation. The use of third-party tools to mass-produce or automate comments violates LinkedIn’s community guidelines, and enforcement actions are taken when such behaviour is detected.
LinkedIn’s VP of Product Oscar Rodriguez provided an update on efforts to address this issue. “Over the last few months, we’ve continued to take significant steps to address this,” Rodriguez states. “We’ve removed LinkedIn groups exhibiting signs of engagement pod behaviours.”
LinkedIn has already removed groups linked to coordinated engagement practices and contacted thousands of users whose activity suggested involvement in engagement pods.
These efforts reflect LinkedIn’s approach to addressing misuse in a focused and deliberate manner, while continuing to encourage authentic participation and real conversation on the platform.
READ ALSO: LinkedIn Declares War on Fake Engagement: Platform Hunts Engagement Pods
Video Content Drives Strong LinkedIn Performance Results
Video is driving a big response in the app right now. LinkedIn performance tips for 2026 emphasise video as a key part of the content ecosystem. Through video, the platform unlocks access to shared experiences and wisdom from other professionals.
LinkedIn previously reported that videos are 20x more likely to be shared in the app. Video content also generates 1.4x more engagement than other post types. As such, it’s worth considering for your content strategy.
Sachdeva says that a strong hook, highlighted in text form, is key to driving video engagement. Also, include visually engaging graphics or b-roll. And finally, don’t just upload a video and hope for the best. Add context in the video post caption. This helps LinkedIn understand what your video is about and who should see it.
Control What You See in Your LinkedIn Feed
LinkedIn acknowledges that feed recommendations are not always perfectly aligned with user preferences. While the platform aims to surface relevant and useful content, it also provides users with direct control when something misses the mark.
Users can actively reduce the appearance of unwanted content by using the dismissal option available on individual posts. Selecting the “X” in the corner of a feed item and indicating the reason for the dismissal signals to LinkedIn that similar content should be deprioritised going forward. These adjustments take effect immediately.
This type of feedback plays an important role in refining feed personalisation. As the system processes these signals over time, the content shown in a user’s feed becomes increasingly tailored to their interests and viewing preferences.
Focus on Quality Content for LinkedIn Performance Success
The overarching message behind LinkedIn’s 2026 performance guidance is a shift toward substance rather than volume. The emphasis is on sharing genuine professional perspectives, maintaining a steady, but not excessive posting rhythm, using video intentionally, and prioritising authenticity in how ideas are communicated.
LinkedIn presents meaningful opportunities for professionals who invest effort in producing thoughtful, high-value content. The platform favours original thinking and real expertise over repetitive, low-effort posts.
These observations are informed by insights from a senior leader responsible for overseeing how LinkedIn’s systems operate. With direct visibility into the platform’s content priorities and user behaviour patterns, Sachdeva’s perspective highlights where LinkedIn is placing its focus. Applying these principles can help professionals strengthen their personal brands, engage more effectively with their audiences, and make measurable progress toward their goals on the platform.
