Jumia Technologies has opened Egypt’s largest integrated e-commerce warehouse in Cairo. The 27,000 square meter facility on Suez Road promises to create 10,000 direct and indirect jobs while boosting delivery efficiency across the country.
Egypt’s Prime Minister Dr. Mostafa Madbouly attended the warehouse inauguration alongside Dr. Amr Talaat, Minister of Communications and Information Technology, and Dr. Ibrahim Saber, Governor of Cairo. Their presence shows strong government support for Jumia’s investment in Egypt’s digital infrastructure.
Jumia Egypt Targets Underserved Regions with New Logistics Hub
The new warehouse specifically targets underserved areas including Upper Egypt, where e-commerce penetration remains low despite growing demand. The facility enhances Jumia’s storage and distribution capabilities, enabling faster deliveries to previously hard-to-reach markets.
“This new facility not only improves how we serve millions of customers and sellers across the country, but also strengthens our support for local manufacturers,” said Abdellatif Olama, CEO of Jumia Egypt.
The warehouse complements Jumia’s broader infrastructure expansion across Africa, following a similar facility launch in Ivory Coast in April 2025. Egypt serves as one of Jumia’s largest tech hubs, where engineers develop digital solutions for continent-wide operations.
Egypt E-commerce Market Reaches $10.2 Billion in 2024
Egypt’s e-commerce market has grown substantially, reaching $10.2 billion in 2024 with projections to hit $14.9 billion by 2028. The market shows robust growth at 11.65% annually, driven by increasing internet penetration and smartphone adoption.
Research indicates Egypt’s e-commerce sector will continue expanding at a compound annual growth rate (CAGR) of 13.49% through 2030, potentially reaching $19.28 billion. This growth positions Egypt as a key market for international e-commerce platforms seeking African expansion.
Jumia competes directly with Amazon Egypt and Noon.com in the Egyptian market. These three platforms collectively capture a substantial portion of the country’s online retail market, with each targeting different consumer segments and geographic regions.
Jumia Creates Employment Opportunities in Digital Economy
The warehouse promises significant job creation across multiple sectors. Direct employment includes warehouse workers, logistics coordinators, and management staff. Indirect jobs span delivery drivers, customer service representatives, and technology support roles.
Prime Minister Madbouly praised Jumia’s investment as proof of global confidence in Egypt’s business environment. “We welcome this move by Jumia, which reflects the trust that major global companies have in Egypt’s investment climate,” he stated during the inauguration ceremony.
The facility creates opportunities particularly for Egyptian youth entering the digital economy workforce. These positions require varying skill levels, from entry-level warehouse operations to specialized logistics management and technology development roles.
Jumia Strengthens Position Against Amazon and Noon Competition
The new warehouse positions Jumia strategically against growing competition from Amazon Egypt and regional player Noon. Market data shows these three platforms dominate Egypt’s e-commerce landscape, with each pursuing different expansion strategies.
Amazon leverages its global logistics network and Prime delivery services. Noon focuses on regional expansion across Middle Eastern markets. Jumia emphasizes pan-African integration and local market understanding, particularly in underserved areas where international competitors have limited presence.
The Cairo facility gives Jumia enhanced logistics capabilities to compete on delivery speed and service quality. This becomes crucial as Egyptian consumers increasingly expect fast, reliable e-commerce services matching global standards.
Technology Hub Supports Pan-African Operations
Beyond logistics, the Egyptian operation serves as a major technology center for Jumia’s African network. The growing team of engineers develops digital solutions deployed across Jumia’s nine African markets, including Nigeria, Morocco, Kenya, and Ivory Coast.
This positions Egypt as both a significant domestic market and a strategic technology hub supporting continent-wide operations. The dual role strengthens Jumia’s competitive position while contributing to Egypt’s digital transformation goals.
The warehouse investment follows Jumia’s announcement in October 2024 about planned integrated facilities in both Egypt and Ivory Coast. Both facilities aim to improve operational efficiency while positioning Jumia for profitable growth across African markets.
Jumia Egypt Partnership Strategy Expands Financial Services
Jumia Egypt has developed strategic partnerships to enhance customer experience beyond basic e-commerce. Recent collaborations include Premium Card for payment solutions and Forsa for customer financing options, enabling installment purchases across product categories.
The company also partnered with e& Egypt’s Twist platform to provide integrated TV and e-commerce services. These partnerships demonstrate Jumia’s strategy to create comprehensive digital ecosystems rather than simple online shopping platforms.
Financial services integration becomes particularly important in markets where traditional banking penetration remains limited. Jumia’s JumiaPay service facilitates transactions while building financial inclusion across African markets.
